The sales volume of whisky in Japan amounted to around 170 thousand kiloliters in fiscal year 2020, an increase from about 97 thousand kiloliters in. Enso scheint die erste Marke zu sein, die nun auch hierzulande erhältlich ist. The appetite for Japanese whisky has become huge in recent years and shows no sign of slowing down. Whisky sales volume in Japan FY 2011-2020. Auch Ikigai und Nobushi Japanese Whisky sind demnach Marken des Unternehmens. Indeed closed Japanese distilleries such as Hanyu and - particularly - Karuizawa have become cult names which commany significant prices at auction. Other distilleries such as Miyagikyo, Hanyu, Karuizawa and Hakushu would follow in years and decades ahead and these too have garnered great praise from whisky lovers around the world. To this day the malts of Yamazaki and Yoichi are considered to be still quite close in character to some of these older style Scottish malts and are held in great renown around the world. The whiskies produced are very similar in style to Scottish whisky, being largely based upon Masataka’s experiences at Scottish distilleries such as Springbank. The creation and innovation unique to Suntory Whisky is revered among whisky lovers worldwide. With that, the fledgeling Japanese whisky industry was born. Since 1923, Suntory has pioneered the Art of Japanese Whisky. Masataka left Yamazaki soon after to found his own company and distillery which would become Yoichi. Man kann nicht pauschal und objektiv schon gleich gar nicht behaupten, dass Japanischer Whisky dem Original aus Schottland überlegen wäre oder besser schmeckt. He hired Masataka Taketsuru who had been a student of whisky in Scotland in the early 1920s to make the whisky. Shinjiro Torii was keen to create and market Japanese whisky for Japanese drinkers so he set about establishing Yamazaki distillery. Whisky has been produced in Japan since the late 19th century but the first proper commercial-scale distilling commenced with the founding of the country’s oldest distillery: Yamazaki in 1924.
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